I DŌ CANON The Way of Conscious Intent
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A dedicated resource for journalists, editors, reviewers, podcast producers, and media organizations covering I Dō Canon and the work of Dennis Estes.

Media Kit

Resources for covering the work accurately.

This is the permanent home for approved I Dō Canon press materials. The page will hold publication-ready resources without turning the media kit into a promotional landing page.

Press Release Official release and publication announcement.
Author Resources Approved biography, headshots, and background material.
Book Assets Approved cover imagery, book information, ISBNs, and publication details.
Interviews & Review Interview topics, review-copy information, and media contact details.
Official Press Release

I Dō Canon: Life by Design Challenges the Assumptions That Shape Our Lives — Who Designed Your Life?

Drawing on four decades of experience, Dennis Estes examines how achievement, responsibility, and inherited expectations can lead people to build successful lives they never consciously intended. I Dō Canon: Life by Design is scheduled for publication October 1, 2026.

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Author Resources

Dennis Estes

Dennis Estes is the author and steward of I Dō Canon: Life by Design. His work draws on more than six decades of martial practice, teaching, leadership, business, and practical application. A Kaidensho holder, Professor of Danzan Ryū Jujitsu, and Hachidan, he has also founded and led multiple businesses, coached entrepreneurs and leaders, spoken to audiences throughout North America, and traveled more than one million miles over the course of his career. His work centers on a practical question: how can enduring principles be translated into everyday life without losing the integrity of their source?

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Dennis James Estes is a lifelong student of the Way whose work spans martial arts, entrepreneurship, teaching, coaching, public speaking, and mentorship. For more than six decades, he has studied and applied the principles that would eventually become the foundation of the Live by Design framework and I Dō Canon.

Within the Danzan Ryū tradition, Estes holds Kaidensho, serves as a Professor of Danzan Ryū Jujitsu, and has attained the rank of Hachidan. He approaches those recognitions as responsibilities of stewardship rather than personal achievement: obligations to preserve what has been entrusted, teach faithfully, and distinguish clearly between Source and Translation.

Beyond the dojo, Estes has founded and led multiple businesses, coached entrepreneurs and leaders, spoken to audiences throughout North America, and traveled more than one million miles. Those experiences became a long practical test of the principles he teaches: not whether they sound compelling, but whether they hold up under the ordinary pressures of work, relationships, leadership, change, success, and failure.

I Dō Canon: Life by Design brings that lifetime of inquiry into a six-volume work focused on awareness, responsibility, personal authorship, and the continuing practice of living with conscious intent.

Author: I Dō Canon: Life by Design
Role: Author and Steward, I Dō Canon
Publisher: JAZE 11 LLC · I Do Canon imprint
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Book Assets

I Dō Canon: Life by Design

I Dō Canon: Life by Design is a six-volume work by Dennis Estes examining how people come to build their lives, the assumptions that shape their choices, and the difference between living primarily by default and consciously designing the life they intend to live. Rather than offering a conventional formula for self-improvement, the Canon invites readers to examine expectations, conditioning, responsibility, and inherited definitions of success more closely. I Dō is rendered in English as The Way of Conscious Intent. The work is neither a martial arts manual nor a religious doctrine.

AuthorDennis Estes
PublisherJAZE 11 LLC
ImprintI Do Canon
EditionFirst Edition · Six Volumes
PublicationOctober 1, 2026
FormatsHardcover · Paperback · Kindle · Direct-sale PDF
Paperback ISBN979-8-9978160-1-8
Hardcover ISBN979-8-9978160-0-1
Websiteidocanon.com
Publication information is provided for media reference. Format availability may vary during launch.
Interviews & Review

Conversation Worth Having

Dennis Estes is available for interviews, podcasts, features, and conversations exploring the questions behind I Dō Canon: Life by Design. The strongest discussions begin not with abstract philosophy, but with the ordinary assumptions that quietly shape a life.

01
Why achievement and responsibility can become substitutes for consciously choosing a life.
02
What living by default looks like in people who have done everything they were supposed to do.
03
How identity becomes fused with work, status, responsibility, and the roles we perform.
04
The difference between changing a life and consciously redesigning one.
05
How inherited definitions of success quietly influence adult decisions long after we stop questioning them.
06
Why I Dō Canon is neither a self-help formula, martial arts manual, nor religious doctrine.
07
What it means to treat intentional living as a continuing practice rather than a destination.
Review Copies

Review copies are available to journalists, editors, reviewers, podcast hosts, and qualified media professionals. Requests may include the intended outlet, program, publication, or coverage context.

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Media Contact

Dennis Estes
Author and Steward, I Dō Canon
JAZE 11 LLC · I Do Canon
[email protected]
idocanon.com

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